Cooperation proposal

From Booth
To Business

Trade fair communication for international exhibitors in Germany

Explore the opportunity

Why this offer is needed

Helping exhibitors make the most of trade fairs.
Because many lack a clear communication strategy.

Investment 41%

of marketing budgets are allocated to trade fairs. Only 2–5% is spent on invitations and follow-up.

Lead loss 30%

of collected trade fair contacts are lost after the event.

Digital intent 80%

consider digital communication important, but barely use it for their trade fair presence.

Strategy gap 61%

lack a clearly defined communications strategy for their trade fair presence.

The opportunity gap: investment and intent rarely translate into systematic activation.

View benchmark sources

41% · Investment 30% · Lead loss 80% · Digital intent 61% · Strategy gap

How can we change this?

By building one coordinated journey that creates impact
for international exhibitors in the German market.

Before the trade fair

Build awareness

DACH audience and media mapping
Landing page + meeting booking
Invitations + reminders
LinkedIn / Meta campaigns
Social countdown

During the trade fair

Activate visitors

Content team at the stand
Reels / Stories / LinkedIn
Hyperlocal ads around the venue
Press & customer meetings
Scan2Lead capture

After the trade fair

Generate leads

Follow-up mailings
Retargeting based on interactions
Recap + testimonials
Sales enablement material
Reporting + learnings

Before the fair → At the fair → Follow-up → Business

How do we get there?

With our expertise in German market and coordinated
activities for your trade fair communication package.

Strategy & localisation

Messaging workshop
Positioning in the German market
DE / EN transcreation
Communications roadmap · trade fair KPI set

PR & media

Press releases
Media list, distribution & placement
Interview pitches
Press interviews / press conference
Digital media kit

Digital & social

Social content plan
Reels, stories and LinkedIn posts
Executive / expert content
Landing page with meeting booking
Hyperlocal ads & retargeting

Lead generation & follow-up

Invitation campaigns
Lead capture & qualification
GDPR-compliant consent
Follow-up mailings
CRM / sales enablement

WHAT’S IN IT FOR YOU?

Three packages at glance.

Small

from €5,000*

Pre-event

1x press release, distributed to German journalists
1 social media post

On-site

Photo/video content production
1 social post / reel

Follow-up

1 recap post
Follow-up copy module for visitor mailing

Discuss this package

Medium

from €10,000*

Pre-event

1x press release, distributed to German journalists
Personal outreach & follow-up with key journalists
Invitation mailing to journalists & potential visitors
3 social posts

On-site

Photo/video content production
Daily social snippets
Interviews for social media

Follow-up

1 recap post
Segmented follow-up mailing to visitors
Light lead scoring

Discuss this package

Large

from €15,000*

Pre-event

1x press release, distributed to German journalists
Personal outreach & follow-up with key journalists
Invitation mailing, landing page with media kit
Paid social

On-site

Press interviews / conference
Content team for photo/video production
Live reels / stories
Hyperlocal ads

Follow-up

1 follow-up press release & media monitoring
1 recap post
Automated lead nurturing, CRM/sales handover
Case content, retargeting

Discuss this package

* Packages adapt to your fair, objectives and budget. Travel costs and licence fees excluded.

What it delivers for you

Great trade fair communication turns a booth into business.

Studies show: Pre-event activation, on-site engagement and systematic follow-up work together as one continuous sales journey.

Visible
presence

01 · Pre-event 35%

More leads

Targeted awareness + booked meetings

02 · At the fair 40%

More new customers

Relevant conversations + lead capture

03 · Follow-up 90%

Sales

happen after the trade fair through nurturing + handover

Business

The objective: more qualified stand visits, better conversations and a structured path to sales.

View market benchmarks

35% · More leads 40% · More new customers 90% · Sales

Why us?

Trade fair and digital expertise with strong access to the German market.

Dr. Mike Seidensticker

Building business and bringing people together: For more than 30 years, Mike has been supporting companies in the field of communication. He is a true trade fair expert and has an exceptional ability to build successful business and media relationships.

Simone Seidensticker

Giving companies a voice in the media: With extensive experience, Simone creates compelling communication strategies for companies across a wide range of industries. Her portfolio includes leading international brands as well as smaller businesses.

David Jäger

Turning strategy into business: For more than 25 years, David has helped companies sharpen their positioning and turn it into effective communication and digital experiences. He connects brand strategy, content and lead generation with a focus on measurable business impact.

Start the conversation